Key Takeaways
- Founder of Investor's Business Daily and William O'Neil & Co.
- Developed CAN SLIM investing strategy combining fundamentals and technicals.
- Pioneered computerized stock analysis for individual investors.
- Youngest person to buy NYSE seat at age 30.
What is William J. O'Neil?
William J. O'Neil was a pioneering American investor and author known for founding William O'Neil & Co. and the national newspaper Investor's Business Daily. He created the influential CAN SLIM investing strategy, which integrates fundamental and technical analysis to identify growth stocks. His work advanced data analytics in stock trading, making sophisticated tools accessible to individual investors.
O'Neil's innovations helped bridge the gap between institutional research and retail investors, emphasizing disciplined, data-driven decisions.
Key Characteristics
O'Neil's approach and legacy include several defining features:
- CAN SLIM Strategy: Combines seven key factors including earnings growth and market direction to pick leading stocks.
- Data-Driven: Pioneered use of computerized historical data and technical charts for stock analysis.
- Founder of Investor's Business Daily: A publication rivaling The Wall Street Journal in market coverage and stock research.
- Emphasis on Growth Stocks: Focuses on identifying stocks with strong fundamentals and price momentum, similar to those in best growth stocks lists.
- Institutional Insights: His company tracked thousands of securities daily, helping investors understand market leaders and laggards.
How It Works
The CAN SLIM system integrates fundamental metrics like compound annual growth rate of earnings with technical indicators such as moving average convergence divergence (MACD). This dual approach helps you identify stocks with both strong financials and positive price momentum. The strategy also considers market supply and demand, leadership status, and institutional sponsorship to time entries effectively.
O'Neil's method uses proprietary databases and charting tools, similar to those developed at William O'Neil & Co., to analyze thousands of companies, making it easier to spot emerging leaders in sectors dominated by giants like Microsoft and Apple. This systematic process helps investors reduce emotional bias and focus on quantitative evidence.
Examples and Use Cases
O'Neil's principles apply broadly across various market segments and companies:
- Technology Sector: Stocks like Microsoft and Apple often exhibit traits aligned with CAN SLIM, such as strong earnings growth and institutional sponsorship.
- Growth Investing: The strategy complements investing in large-cap stocks with solid fundamentals and momentum.
- Market Timing: By analyzing market direction and volume patterns, O'Neil’s approach helps investors time entries and exits during favorable trends.
Important Considerations
While effective, the CAN SLIM strategy requires discipline and continuous monitoring of both fundamental and technical indicators. Market conditions can change rapidly, so staying updated with reliable data sources and tools is essential. Investors should also be aware that growth-oriented approaches may involve higher volatility compared to value investing.
Incorporating factor investing principles and understanding the impact of market cycles can enhance your application of O'Neil's methods. Combining his system with modern factor investing insights can provide a balanced, research-backed portfolio approach.
Final Words
William J. O'Neil transformed investing by combining data-driven analysis with accessible tools, pioneering the CAN SLIM strategy still used today. To leverage his approach, consider exploring MarketSmith or similar platforms that integrate fundamental and technical data for smarter stock selection.
Frequently Asked Questions
William J. O'Neil was an American investor, stockbroker, author, and entrepreneur known for founding William O'Neil & Co. and Investor's Business Daily. He developed the CAN SLIM investing strategy, which revolutionized stock analysis by combining historical data, fundamental metrics, and technical charts.
CAN SLIM is an investment system that identifies seven key traits of top-performing stocks, combining both fundamental and technical analysis. It stands for Current earnings, Annual earnings, New products or management, Supply and demand, Leader or laggard status, Institutional sponsorship, and Market direction.
William J. O'Neil founded several companies including William O'Neil & Co. in 1963, Daily Graphs, Inc. (later MarketSmith) in 1972, O'Neil Data Systems (later O'Neil Digital Solutions) in 1973, and Investor's Daily (renamed Investor's Business Daily) in 1984.
O'Neil pioneered the use of computerized historical stock data and integrated fundamental and technical analysis, making advanced investment tools accessible to individual investors. His work helped democratize investment data that was previously available only to institutions.
Investor's Business Daily is a national financial newspaper founded by William J. O'Neil in 1984, originally called Investor's Daily. It provides charts, data, and insights based on the CAN SLIM strategy, offering individual investors information comparable to major financial publications.
Starting as a stockbroker in 1958, O'Neil was a top performer who used early computer-based stock research. By age 30, he became the youngest person to buy a seat on the New York Stock Exchange, and he successfully predicted market movements like the 1962 crash by following his own investment rules.
Yes, William J. O'Neil authored several influential investing books, including the best-seller 'How to Make Money in Stocks,' which explains his CAN SLIM strategy and investment principles to help individual investors achieve success.

