Key Takeaways
- Non-binding expression of serious transaction interest.
- Submitted early to screen and narrow buyers.
- Includes valuation range and key deal terms.
- Helps sellers identify qualified candidates efficiently.
What is Indication of Interest (IOI)?
An Indication of Interest (IOI) is a preliminary, non-binding communication used to express a serious intent to pursue a financial transaction such as buying shares or acquiring a business. It helps parties signal interest without creating legal obligations, often following an initial review of materials like a Confidential Information Memorandum (CIM).
IOIs play a crucial role in filtering potential buyers early in the process, allowing sellers to focus on qualified parties and streamline negotiations. This concept is especially relevant in mergers and acquisitions and private securities markets.
Key Characteristics
IOIs have distinct features that differentiate them from binding offers. Key characteristics include:
- Non-binding Nature: IOIs are explicitly non-committal, designed to express interest without legal obligations, similar to how earnest money differs in binding intent.
- Preliminary Valuation: They often include a price range or valuation multiples, giving sellers insight into buyer expectations early on.
- Brief Terms Outline: IOIs summarize key deal structure elements such as financing sources and timelines, but lack full details found in later agreements.
- Screening Tool: Used to narrow down interested parties before advancing to binding offers or Letters of Intent (LOI).
- Confidentiality Commitments: May include agreements to maintain confidentiality, protecting sensitive information shared during due diligence.
How It Works
After reviewing initial data, buyers submit IOIs to demonstrate serious interest and provide preliminary pricing and terms. This process helps sellers efficiently identify the most qualified suitors and allocate resources for detailed negotiations.
Typically, IOIs are received early, often after a discounted cash flow (DCF) or other valuation analyses are performed by buyers. Sellers then compare IOIs before inviting top candidates to submit more detailed and binding proposals such as LOIs. This step reduces the buyer pool and accelerates the transaction timeline.
Examples and Use Cases
IOIs are common across various financial contexts, including corporate acquisitions and securities trading. Here are some typical scenarios:
- Airlines: Coca-Cola and JPMorgan might receive IOIs from investors signaling interest in private placements or acquisitions before formal bids.
- Private Securities: Investors submit IOIs to platforms to indicate demand for shares in private companies, helping gauge market appetite without immediate commitment.
- Index Funds: Prior to IPOs, underwriters collect IOIs from institutional investors to help price shares for funds like SPY, reflecting investor demand and price tolerance.
Important Considerations
While IOIs are valuable for streamlining deal processes, remember that they do not guarantee a transaction. Their non-binding nature allows buyers flexibility but requires sellers to carefully assess the seriousness behind each indication.
Additionally, IOIs often precede more detailed offers that include binding terms and conditions. Understanding the distinction between IOIs and subsequent steps, such as Letters of Intent, is critical for managing expectations and advancing negotiations effectively.
Final Words
An Indication of Interest (IOI) is a strategic tool to gauge serious buyers early in a transaction without binding commitments. To move forward effectively, compare multiple IOIs carefully to identify the most promising offers before entering detailed negotiations.
Frequently Asked Questions
An Indication of Interest (IOI) is a preliminary, non-binding document used in mergers and acquisitions and securities trading to express a serious interest in a potential transaction without creating legal obligations.
An IOI is usually submitted early in the process, often after reviewing seller materials like a Confidential Information Memorandum (CIM), to help sellers filter and identify serious buyers before advancing to formal negotiations.
An IOI commonly includes a valuation range, proposed transaction structure, conditions such as due diligence requirements and timelines, and sometimes confidentiality or exclusivity terms.
No, an IOI is explicitly non-binding and drafted to avoid legal obligations, but it signals genuine interest through specifics like price ranges and transaction terms.
Sellers use IOIs to compare serious offers, narrow down the pool of interested buyers, and select candidates to invite for more detailed, binding negotiations like a Letter of Intent (LOI).
Yes, in private securities markets, IOIs allow buyers to express demand and price interest for shares without commitment, helping match buyers and sellers and gauge market interest.
Underwriters collect IOIs from investors before an IPO to assess demand, volume, and price tolerance, which helps in setting the initial stock pricing.
An effective IOI goes beyond vague interest by including detailed terms such as price ranges and transaction conditions, increasing the likelihood of advancing to binding negotiations.


