Amazon commands roughly 40% of US e-commerce sales, but a wave of specialized retailers is reshaping where Americans shop online. Data from Macarta reveals that Walmart, Target, and Best Buy have collectively grown their digital market share by 23% since 2023, challenging Amazon's dominance. Whether you're seeking sustainable products, supporting independent sellers, or simply wanting better customer service, today's alternatives offer compelling reasons to diversify your online shopping. If you're exploring other retail shifts, check out our guide on emerging marketplace trends to see how consumer preferences are evolving. Ready to discover your next favorite online retailer? Let's explore!
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Summary Table
| Item Name | Price Range | Best For | Website |
|---|---|---|---|
| Shopify | $19-$25/month | E-commerce Entrepreneurs | Visit Site |
| Walmart Plus | $12.95/month | Budget-Conscious Families | Visit Site |
| My Best Buy | Free-$49.99/year | Tech Enthusiasts | Visit Site |
| Newegg.com | $15-$3,000+ | PC Builders & Gamers | Visit Site |
| TikTok Shop | $5-$100 | Trend-Driven Shoppers | See details |
| Thrive Market | $5/month membership | Organic Food Lovers | Visit Site |
| Etsy | $10-$200+ | Handmade & Vintage Seekers | Visit Site |
| Bookshop | $10-$35 | Independent Bookstore Supporters | Visit Site |
| Chewy | $15-$80 | Pet Parents | Visit Site |
| Grove Collaborative | $20-$60 | Eco-Conscious Households | Visit Site |
10 Best Amazon Alternatives (2026)
Below you'll find detailed information about each option, including what makes them unique and their key benefits.
1. Shopify
Build your own branded online store to sell products directly to customers, bypassing marketplace fees entirely. This platform lets you control pricing, branding, and customer relationships while handling payment processing, inventory, and shipping logistics. Many small business owners transition from selling on marketplaces to their own storefronts to increase profit margins.
Key details:
- Plans start at $19-25/month (Basic plan), plus 3-day free trial then $1/month for first 3 months
- No coding required with customizable themes and secure checkout
- Best for: Entrepreneurs wanting full control over their brand and customer data
2. Walmart Plus
Get free shipping with no order minimum, same-day delivery on groceries, and early access to major sales events through this membership program. The service directly competes with Prime by offering similar delivery speeds and perks at Walmart's typically lower prices. Members also get discounts on fuel at participating gas stations.
What you get:
- Free shipping without minimum purchase requirements
- Same-day grocery delivery from local stores
- Early access to Black Friday and other major sales
3. My Best Buy
Shop electronics, appliances, and tech products with free shipping and exclusive member discounts on the latest gadgets. This tech-focused retailer offers competitive pricing on computers, TVs, smart home devices, and gaming equipment without needing a Prime subscription. Members earn points on purchases that convert to store credit for future orders.
4. Newegg.com
Shop for electronics and computer components without relying on Amazon's marketplace. Newegg specializes in tech products with competitive pricing, detailed specs, and customer reviews from actual tech enthusiasts. The site frequently runs combo deals and promotional discounts that beat mainstream retailers.
Why choose Newegg:
- Free shipping on most orders over $49
- Extensive PC components and DIY tech parts
- Expert customer reviews with technical details
- Best for: Tech shoppers and PC builders
5. TikTok Shop
Discover and purchase products directly through short-form video content on TikTok's social commerce platform. This alternative lets you shop while scrolling through your feed, with in-app checkout eliminating the need to visit separate retailer websites. Popular with younger shoppers who prefer discovery-based shopping over traditional search.
What makes it different:
- Products embedded in videos with instant checkout
- Creator-driven recommendations and reviews
- Flash sales and exclusive deals from brands
Buy organic, non-GMO, and sustainable products at wholesale prices through this membership-based marketplace. Thrive Market focuses on healthy groceries, supplements, and eco-friendly household items that are typically 25-50% below retail. Membership costs $5/month or $60/year, making it worthwhile for regular organic shoppers.
The platform also donates a free membership to a low-income family for every paid membership purchased. Shipping is free on orders over $49 to the contiguous US, with carbon-neutral delivery included.
7. Etsy
Shop for one-of-a-kind handmade, vintage, and craft items you won't find on mass-market retail sites. Etsy connects you directly with independent creators and small businesses selling everything from custom jewelry to personalized home decor. Most items ship within 3-5 business days, with many sellers offering free shipping on orders over $35.
What you get:
- Unique handcrafted items from independent artisans
- Vintage goods (20+ years old) and craft supplies
- Direct messaging with sellers for custom orders
- Best for: Shoppers seeking personalized, unique gifts
8. Bookshop
Purchase books online while supporting local independent bookstores instead of large corporate retailers. Bookshop distributes 75% of profits to indie booksellers, either through direct affiliate partnerships or a general profit pool. Prices match major competitors, with free shipping on orders over $12.
Key benefits:
- Same competitive pricing as major retailers
- Free shipping threshold at just $12
- Choose your local bookstore to support directly
9. Chewy
Order pet supplies with fast, reliable shipping and exceptional customer service focused exclusively on pet care. Chewy offers autoship discounts up to 35% off, free shipping on orders over $49, and 24/7 customer support from pet experts. Returns are hassle-free with prepaid labels included.
The company specializes in pet products only, stocking over 100,000 items including prescription medications with licensed veterinary approval. Visit Chewy to set up recurring deliveries for regular supplies like food and litter.
Notable perks:
- Save up to 35% with autoship subscriptions
- Free 1-2 day shipping on orders $49+
- Pharmacy services with vet-approved prescriptions
Shop natural household and personal care products with carbon-neutral shipping instead of relying on traditional e-commerce giants. Grove Collaborative curates eco-friendly brands and sustainable alternatives to conventional cleaning supplies, beauty products, and paper goods. Orders ship to the contiguous US with transparent sourcing and plastic-free packaging options.
The platform uses a membership model that offers price discounts and free shipping on orders over $39. You can customize delivery frequency for recurring essentials like dish soap, laundry detergent, and toilet paper, eliminating last-minute shopping runs.
What you get:
- Flexible membership with price savings on 400+ products
- Carbon-neutral shipping to all contiguous US addresses
- Plastic-free options and refillable containers available
- 60-day happiness guarantee on all purchases
Final Words
With these 10 Amazon alternatives at your fingertips, you can shop smarter, save money, and support businesses that align with your values. Compare prices across multiple platforms, take advantage of exclusive deals, and don't limit yourself to a single retailer—your wallet will thank you for exploring these options before clicking "buy."