Best Value Stocks this January 2026

Dollar General (DG) stands out as a strong buy value stock, boasting a Zacks Rank #1 and improving earnings estimates, making it a compelling choice for those seeking discount retail exposure in the U.S. The stock has delivered an impressive 1-year return of nearly 108% while maintaining a dividend yield of 1.63%. Analysts maintain a positive outlook, with a median 12-month price target of $137, supported by firms like Barclays and Bernstein rating it as Overweight and Outperform, respectively.

Dollar General (DG) is currently trading near its 52-week high, with a recent share price of $142.74, reflecting a 0.87% drop of $1.26 from the previous close.

Analysts predict a price target of $132.70 for Dollar General by 2026, indicating no expected change from the current stock price, though forecasts may vary with market conditions.

Dollar General aims for $46.9 billion in revenue and $1.7 billion in earnings by 2028, suggesting a fair value of $122.68, which represents a 15% downside from its current price.

Expedia Group (EXPE) stands out as a top-rated investment in the travel sector, currently holding a Zacks Rank #1 for its strong value characteristics. With a robust 1-year return of 60.80%, this stock is ideal for investors seeking growth in a financially healthy company, supported by a dividend yield of approximately 0.67%. Analysts maintain a consensus rating of "Hold," with a median 12-month price target of $270, highlighting its potential amidst a backdrop of impressive historical performance.

EXPE has a consensus rating of 'Hold' from 40 Wall Street analysts, with 24 holding, 14 buying, and 2 strongly buying the stock.

Expedia's stock has shown strong historical performance, with a 65.4% increase over the past year and a 218.7% increase over the past three years.

Expedia expects gross bookings to rise approximately 7% and revenue to increase by 6-7% for the full year, with EBITDA margins improving by about 2 percentage points.

Expedia is considered undervalued compared to its peers, with potential for growth due to margin expansion and share buybacks, reporting a 9% year-over-year revenue increase in Q3 2025.

Kohl's (KSS) is recognized as a strong buy value stock, making it an appealing choice for investors seeking robust value metrics within the U.S. retail sector. Despite its current dividend yield of 2.12% and a remarkable one-year return of 51.38%, analysts have expressed caution, with a consensus rating leaning towards sell amid concerns over the company's financial health and declining net sales. With a median 12-month price target of $22.50, Kohl's faces significant challenges, including a 56.34% drop over five years, suggesting a need for careful consideration before investing.

Kohl's stock has a consensus rating of 'Sell' based on 15 buy ratings, 21 hold ratings, and 21 sell ratings.

Kohl's stock has declined 42% over the past five years due to a weak balance sheet, limiting its ability to invest in growth and maintain profitability.

KSS is dropping due to a consensus 'Sell' rating from 11 analysts, driven by falling net sales and decreasing cash reserves amid challenging market conditions.

Kohl's faces significant risks, including disappointing quarterly results, a dividend cut, and management scandals, all contributing to downward pressure on its shares.