Key Takeaways
- Selects choices maximizing probability-weighted utility.
- Utility captures subjective value, not just money.
- Explains risk aversion and insurance purchase behavior.
What is Expected Utility?
Expected utility is a fundamental concept in economics and decision theory that helps you make rational choices under uncertainty by maximizing the probability-weighted sum of utilities from possible outcomes. It extends beyond the simple expected value by incorporating your personal preferences and risk attitudes through a utility function.
This concept is central to game theory and influences many financial decisions, including portfolio management and insurance evaluations.
Key Characteristics
Expected utility theory has several defining features that distinguish it from other decision-making models:
- Utility-based: It uses a utility function to represent the desirability of outcomes, capturing risk preferences beyond monetary values.
- Probability-weighted: Outcomes are weighted by their probabilities, reflecting realistic scenarios rather than just averages.
- Risk attitude: Concave utility functions indicate risk aversion, while convex shapes show risk-seeking behavior.
- Decision framework: It guides choices by comparing expected utilities rather than expected monetary values, contrasting with expected value.
- Application scope: Used in economics, finance, and behavioral models to predict rational behavior under uncertainty.
How It Works
To calculate expected utility, list all possible outcomes and assign probabilities to each. Then, assign a utility value to each outcome that reflects your subjective satisfaction or preference.
Multiply each outcome's utility by its probability and sum these products to get the total expected utility. This process accounts for risk and personal preferences that simple monetary calculations overlook. For example, the discounted cash flow model may incorporate expected utilities for cash flows to adjust investment valuations based on risk tolerance.
Examples and Use Cases
Expected utility theory applies across various financial and economic scenarios, helping you make informed decisions:
- Insurance decisions: You may buy insurance even if it has a negative expected monetary value because the expected utility accounts for the disutility of large losses.
- Investments: When choosing between stocks, such as growth-oriented companies featured in our best growth stocks guide, expected utility helps balance potential high returns against risks.
- Portfolio selection: Diversifying into assets like those in best bond ETFs can maximize expected utility by reducing volatility and downside risk.
- Risk management: Deciding whether to invest in low-cost index funds, as highlighted in best low-cost index funds, often involves expected utility considerations to optimize risk-adjusted returns.
Important Considerations
While expected utility theory provides a normative model for rational decision-making, real-life behavior sometimes deviates due to cognitive biases or incomplete information. The theory assumes you can assign consistent utilities and probabilities, which may be challenging in practice.
Understanding your risk preferences and applying expected utility can improve your investment decisions, but complementing it with other tools and models ensures a more comprehensive approach to financial choices.
Final Words
Expected utility offers a structured way to evaluate choices under uncertainty by considering both probabilities and personal risk preferences. To apply this, start by assigning utilities to potential outcomes in your financial decisions and calculate their expected utilities to guide your next move.
Frequently Asked Questions
Expected Utility is a theory in economics and decision-making that helps people choose the best option under uncertainty by calculating the probability-weighted sum of the desirability (utility) of all possible outcomes.
Expected Value calculates the average monetary outcome by weighting each result by its probability, while Expected Utility accounts for how much satisfaction or value each outcome provides, capturing risk preferences like aversion or seeking.
Utility reflects subjective satisfaction, which often changes with wealth level; for example, gaining $100 is more valuable to someone with less money, demonstrating diminishing marginal utility and influencing decisions like buying insurance.
You list all possible outcomes and their probabilities, assign a utility value to each outcome, then multiply each utility by its probability and sum these products to get the overall expected utility.
Yes, deciding whether to buy an umbrella involves weighing the utility of staying dry versus the cost and inconvenience; you calculate the expected utility of taking the umbrella against leaving it based on rain probability.
Risk-averse individuals have a concave utility function, meaning they prefer certain outcomes over risky ones with the same expected value, which is why they might buy insurance even if it has a negative expected monetary value.
Expected Utility theory was developed by von Neumann and Morgenstern to model rational decision-making under uncertainty, providing a foundational framework for economics, finance, and behavioral science.


