Booking Holdings
BKNG (NASDAQ)
Booking Holdings (BKNG) stands out as an asset-light travel platform that has shown resilience in the face of market volatility, quickly bouncing back from the pandemic. With a current share price of $5,323.20, the stock has yielded a 1-year return of 13.17% and boasts a robust 5-year return of 145.48%. Despite recent short-term declines, analysts maintain a cautious outlook, setting a median 12-month price target of $6,050.00, which underscores its potential for stability even during downturns.
Pros:
- Asset-light business model
- Strong recovery post-pandemic
Cons:
- Recent market underperformance
- Volatility in travel sector
Booking Holdings (BKNG) may be suitable for long-term investors looking for exposure to the travel sector, particularly those who are comfortable with moderate volatility and seek a company with a strong track record of recovery and growth. Its relatively low dividend yield suggests that it may appeal more to growth-oriented investors rather than those prioritizing income generation.