Nearly 1.3 million active-duty service members plus millions of veterans and military families are leaving serious money on the table by not claiming the discounts they've earned. The defense sector's economic footprint continues to grow, per Westwood Group's 2026 outlook, and brands across retail, tech, travel, and streaming have responded with deep, verified discounts for military households. From 50% off streaming subscriptions to 30% off athletic gear, these savings add up fast — especially when paired with discounted phone plans and tools to save more money year-round. Here are 15 of the best military discounts available right now.
Quick Answer
Military discounts are available across retail, tech, travel, and streaming categories. Top options include 50% off streaming subscriptions, 30% off athletic gear, and reduced phone plans. These deals apply to active-duty service members, veterans, and military families. Over 1.3 million service members qualify but often leave these verified savings unclaimed.
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Summary Table
| Item Name | Discount / Price Range | Best For | Website |
|---|---|---|---|
| Paramount+ | 50% off (~$2.50–$5/mo) | Streaming entertainment | Visit Site |
| lululemon | Extra 15% off ($30–$150+) | Athletic apparel for all military | Visit Site |
| Home Depot | 10% off (up to $400/year) | Home improvement & tools | Visit Site |
| Lowe's | 10% off most items | Home improvement, spouses included | Visit Site |
| Adidas | 30% off sitewide | Footwear & athletic gear | Visit Site |
| Carhartt | 10% off ($25–$200+) | Workwear & rugged outdoor gear | Visit Site |
| Columbia Sportswear | Up to 30% off ($30–$300) | Outdoor & cold-weather clothing | Visit Site |
| Samsung | Up to 30% off ($50–$500+ savings) | Electronics, phones & appliances | Visit Site |
| Microsoft | 10% off Surface & accessories | Laptops, software & gaming | Visit Site |
| T-Mobile | Up to 4 lines free (~$0–$25/line/mo) | Military families needing wireless | Visit Site |
| AT&T | 25% off wireless plans (~$22–$45/line) | Multi-line military households | See details |
| Disney+ | 20% off (~$11–$14/mo) | Families & kids' entertainment | Visit Site |
| Under Armour | 20% off ($20–$120+) | Performance athletic gear | Visit Site |
| Best Western | 10–15% off nightly rates | Travel & PCS moves | Visit Site |
| JetBlue | Discounted fares (varies by route) | Military travel & deployments | Visit Site |
15 Best Military Discounts in 2026: Ultimate Savings Guide
Below you'll find detailed information about each option, including what makes them unique and their key benefits.
1. Paramount+
Paramount+ offers a verified military discount through the Veterans Advantage program, making it one of the more accessible streaming service savings on any military discount list. Active duty, veterans, and their families can subscribe at a reduced rate compared to the standard $5.99–$11.99/month plans.
Key details:
- Discount available via Veterans Advantage membership
- Covers live CBS, NFL games, and Paramount originals
- Verification required through ID.me or similar platform
2. lululemon
lululemon provides a 15% military discount to active duty service members, veterans, and their immediate family — a meaningful saving on athletic apparel that typically runs $50–$150+ per item. This makes it a standout retailer perk for fitness-focused service members looking to stretch their clothing budget.
What you get:
- 15% off full-price items in-store and online
- Verification through ID.me required at checkout
- Applies to spouses and dependents as well
3. Home Depot
Home Depot is one of the most practical entries on any military discount list, offering 10% off eligible purchases to active duty military, veterans, and surviving spouses. Given that many veterans and service members own homes or rent properties, this discount applies directly to everyday maintenance and improvement spending.
Notable perks:
- 10% discount capped at $400 per transaction, $1,500 annually
- Verify once via MyMilitaryDiscount.com or in-store with valid ID
- Applies both in-store and online purchases
4. Lowe's
Lowe's offers a 10% military discount to active duty, veterans, and their immediate families, making it one of the most valuable home improvement savings on any military discount list. The discount applies year-round — not just on holidays — and can be verified through the Lowe's app using ID.me. For service members renovating or maintaining a home, this adds up quickly on large purchases like appliances, lumber, and tools.
Key perks:
- 10% off most in-store and online purchases
- Eligible groups: active duty, veterans, retirees, and immediate family
- Verification via ID.me — no physical ID card required
5. Adidas
Adidas gives verified military members 30% off full-price and sale items through its military discount program, making it a standout offer among athletic and lifestyle brands on any armed forces savings list. Verification is handled through ID.me or SheerID, and the discount applies site-wide. This is especially useful for service members who need durable athletic footwear and training gear at reduced cost.
What you get:
- 30% off for active duty, veterans, and their families
- Applies to both full-price and already-reduced items
- Online verification — no in-store visit needed
6. Carhartt
Carhartt provides a 10% military discount on its workwear and outerwear, a practical benefit for veterans and service members who rely on tough, long-lasting gear. Given that Carhartt's jackets, pants, and boots are built for demanding conditions, the discount translates to meaningful savings on high-quality items that regularly retail between $50–$200. Verification is completed online through the Carhartt website.
Notable perks:
- 10% off sitewide for active duty, veterans, and retirees
- Covers popular categories: outerwear, workwear, and accessories
- Easy online verification process
Columbia Sportswear offers verified military members up to 10% off through the GovX ID or ID.me verification platforms, making it a practical addition to any military discount list for outdoor and active-duty gear. The discount applies sitewide on jackets, boots, hiking gear, and base layers — items servicemembers frequently need for both duty and recreation.
Key perks:
- 10% discount verified through GovX or ID.me
- Covers active duty, veterans, and military families
- Stackable with seasonal sale pricing on select items
8. Samsung
Samsung's military pricing program gives eligible servicemembers, veterans, and their families up to 30% off smartphones, tablets, TVs, and home appliances — one of the more generous tech discounts on any military savings list. Verification is handled quickly through Samsung's official military portal using military ID or DD-214 documentation.
What you get:
- Up to 30% off phones, TVs, monitors, and appliances
- Exclusive bundles not available to civilian shoppers
- Covers active duty, National Guard, reserves, and veterans
9. Microsoft
Microsoft provides military members access to significant savings on Surface devices, Xbox consoles, and Microsoft 365 subscriptions through its dedicated military store — a strong option for servicemembers upgrading personal or home-office tech. Discounts typically range from 10% to 30% depending on the product category, with verification through ID.me.
Notable perks:
- 10–30% off Surface laptops, Xbox, and accessories
- Microsoft 365 Personal discounted for eligible members
- Accessible to active duty, veterans, and dependents
10. T-Mobile
T-Mobile is one of the most generous carriers on the military discount list, offering verified service members, veterans, and their families significantly reduced monthly rates. Active duty, Guard, and Reserve members qualify for the Magenta Military plan, which covers up to 12 lines with included benefits that civilian plans charge extra for.
Key perks:
- Military plans start around $25–$30/line for voice and unlimited data
- Up to 12 lines covered under military pricing
- Netflix on Us and international texting included on qualifying plans
11. AT&T
AT&T's military discount program is a strong option for service members seeking reliable nationwide coverage alongside verified savings. Active duty, veterans, and Gold Star families can access AT&T's FirstNet network — a dedicated communications platform built specifically for first responders and military personnel — at discounted monthly rates.
What you get:
- Discounted Unlimited plans starting near $25–$35/line for military members
- FirstNet priority network access included
- Discounts extend to family lines on the same account
12. Disney+
Disney+ offers military members a discount through the Veterans Advantage and Military.com verification programs, making it one of the more accessible entertainment savings on this list. Eligible service members and veterans can receive up to 20% off subscription plans, covering Disney+, Hulu, and ESPN+ bundle options at reduced cost.
Notable perks:
- Up to 20% off standard and bundle subscription pricing
- Covers active duty, veterans, and immediate family members
- Stackable with annual plan pricing for additional savings
13. Under Armour
Under Armour belongs on any military discount list because the brand offers verified service members 20% off sitewide through its military appreciation program. Active duty, veterans, and military spouses can access the discount year-round via ID.me verification, making it one of the more straightforward savings programs for athletic gear and performance apparel.
Key perks:
- 20% off for active duty, veterans, retirees, and military spouses
- Verified through ID.me — no paperwork or in-store visits required
- Applies to full-priced and select sale items online
14. Best Western
Best Western is a reliable entry on any hotel military discount list, offering a dedicated rate for active duty personnel and veterans at participating locations. Discounts typically range from 10–15% off standard room rates, and members of the Best Western Rewards loyalty program can stack points on top of the military rate for additional savings during travel.
Notable perks:
- Military rates available at thousands of locations worldwide
- Stackable with Best Western Rewards points
- Valid ID or military credentials required at check-in
15. JetBlue
JetBlue earns its spot on this service member savings list by offering discounted fares for active duty military personnel traveling on orders, along with a generous free checked bag policy for uniformed service members. These benefits apply when booking directly through JetBlue and can significantly cut travel costs for those on permanent change of station (PCS) moves or leave travel, making JetBlue worth checking when maximizing savings year-round.
What you get:
- Discounted military fares on select routes for active duty members
- Free checked bags for uniformed military travelers
- Must book directly through JetBlue to access military pricing
Final Words
These 15 military discounts make it easier than ever to stretch your earnings across everyday spending. Whether you need dining deals, retail savings, or restaurant discount programs, start claiming what you've earned today.