Target's price matching policy has undergone significant changes in 2026, making it crucial for shoppers to understand the current rules. If you're wondering whether Target still price matches, the short answer is yes - but with important new limitations that affect how and when you can request price matching.
As of July 28, 2026, Target has substantially modified its price matching policy, moving away from matching competitors' prices to focus solely on matching prices within its own ecosystem. This change represents a major shift from Target's previous decade-long policy of matching prices with major competitors like Amazon and Walmart.
Current Target Price Matching Policy
Target now only matches prices between its own platforms, including:
- Target store locations
- Target.com
- Target app
- Target Plus items
According to CBS News, the retailer will honor price matches for identical items found at a lower price within their own channels within 14 days of purchase. The item must match exactly in terms of brand, size, weight, color, and model number to qualify.
How to Request a Price Match
The process for requesting a price match varies depending on where you made your purchase:
For In-Store Purchases:
- Visit Guest Services at any Target store
- Bring proof of the lower Target price
- Present your original receipt
- Request the price adjustment
For Online Purchases:
- Call Target Guest Services (1-800-591-3869)
- Have your order number ready
- Provide details about the lower price found on Target.com
Price Match Limitations
It's important to understand certain restrictions that apply:
- Price matches must be requested within 14 days of purchase
- Items must be identical in every specification
- Clearance, damaged, or open-box items are excluded
- Prices from competitors are no longer eligible for matching
For a detailed comparison of different retailer policies, you might want to check out our guide on retail price matching policies.
Final Words
While Target continues to offer price matching, the 2026 policy change significantly narrows the scope to Target-only prices. Before making a purchase, it's worth checking prices across Target's various platforms to ensure you're getting the best deal. If you find a lower price, remember to request the match within the 14-day window to secure your savings.
For the most current details about Target's price matching policy, you can visit Kiplinger's comprehensive coverage of the policy change.