Looking to start your candle-selling business? You're entering a flourishing market at the right time. The candle industry is expected to reach $13.3 billion by 2026, according to Grand View Research.
12 Best Places to Sell Candles Online in 2025: Complete Guide
This complete guide will show you the best platforms to sell your candles online in 2025.
Enjoy a free trial.
Then start selling on Shopify for $1/month for your first 3 months.
1. Shopify
Starting with the most versatile option, Shopify provides complete control over your candle business. With plans starting at $39 per month, you'll get access to powerful e-commerce tools, beautiful themes, and seamless integration with various payment gateways. For wholesale supplies, check out our guide to wholesale candle suppliers to get started.
2. Etsy
Etsy is perfect for handmade candle sellers. With over 90 million active buyers and a $0.20 listing fee, it's an excellent marketplace for crafters. The platform charges a 6.5% transaction fee but provides access to a vast audience actively seeking handmade items.
3. Amazon Handmade
Amazon Handmade offers access to millions of Prime customers. While the referral fee is 15%, you'll benefit from Amazon's trusted reputation and fulfillment services. There's no monthly subscription fee for artisan sellers.
4. eBay
eBay remains a solid choice with its 159 million active buyers worldwide. Insertion fees start at $0.35, with final value fees ranging from 10-12%. The platform's auction format can help you test market prices for your candles.
5. Wayfair
Wayfair specializes in home goods and decor, making it ideal for luxury or decorative candles. While they have strict vendor requirements, their massive customer base makes it worthwhile for established sellers.
6. Facebook Marketplace
With zero listing fees and access to local customers, Facebook Marketplace is excellent for testing market demand. You can also leverage Facebook's targeting tools for paid advertising.
7. Instagram Shop
Instagram's visual nature makes it perfect for showcasing candles. With shopping tags and direct checkout features, you can turn your followers into customers seamlessly.
8. Faire
Faire connects wholesale candle makers with retailers. They offer Net 60 payment terms for buyers and take a 25% commission on first-time orders, dropping to 15% for repeat orders.
9. Walmart Marketplace
Walmart's online marketplace reaches millions of customers daily. There's no setup fee, but you'll need to meet their seller requirements and pay referral fees between 8-15%.
10. Not on the High Street
This UK-based marketplace focuses on unique, handmade items. They have a strict application process but offer access to customers willing to pay premium prices for artisanal products.
11. Bonanza
With lower fees than eBay (3.5% final value fees), Bonanza is growing in popularity among craft sellers. They offer good marketing tools and Google Shopping integration.
12. Your Own Website
While requiring more setup time, having your own website through platforms like Shopify gives you complete control over branding, pricing, and customer relationships. It's essential for building a sustainable business long-term.
Final Words
The key to success in selling candles online is choosing the right platform for your business model and target audience. Consider starting with established marketplaces like Etsy or Amazon Handmade while building your brand, then expand to your own website as you grow. Remember to source quality supplies from reliable wholesale suppliers to maintain competitive pricing and product quality.
Enjoy a free trial.
Then start selling on Shopify for $1/month for your first 3 months.
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Frequently Asked Questions About Selling Candles Online
Which platform is best for selling handmade candles?
Etsy is often considered the best platform for selling handmade candles due to its craft-focused audience and lower entry barriers. However, Shopify is ideal if you want complete control over your brand and customer experience.
How much does it cost to start selling candles online?
The initial cost varies by platform. Etsy charges $0.20 per listing plus 6.5% transaction fees. Shopify starts at $39/month with additional payment processing fees. Amazon Handmade has no monthly fee but charges 15% referral fees. Initial inventory and supplies typically cost $500-$1,000.
Do I need a business license to sell candles online?
Requirements vary by location, but most jurisdictions require at least a basic business license and sales tax permit. Additionally, you may need insurance and compliance with local safety regulations for selling candles.
What's the most profitable way to sell candles online?
The most profitable approach is usually a multi-channel strategy: starting with marketplaces like Etsy or Amazon Handmade to build a customer base, while developing your own website through Shopify. This maximizes reach while minimizing platform fees long-term.
