With over 1 billion active users worldwide, TikTok has become more than just a platform for entertainment—it's now a legitimate way to earn income.
How to Make Money on TikTok: 12 Proven Ways in 2024
From brand partnerships to selling products, this guide explores proven strategies to monetize your TikTok presence in 2024. Whether you're just starting or already have a following, these methods can help you turn your TikTok account into a source of revenue.
1. Join TikTok Creativity Program Beta
The Creativity Program is TikTok's new revenue sharing program that replaced the Creator Fund. To qualify, you need:
- 18+ years old
- 1,000+ followers
- 10,000+ authentic video views in the last 30 days
- Post videos longer than 1 minute
- U.S.-based account
Creators report earning significantly more through this program compared to the former Creator Fund, with some earning $10-20 per 1,000 views on eligible videos.
2. Partner with Brands
Brand partnerships are one of the most lucrative ways to earn on TikTok. Creators with 10,000-50,000 followers can charge $200-500 per sponsored post, while those with 500,000+ followers can earn $2,000-5,000 per post. Use platforms like AspireIQ or Upfluence to connect with brands. Be sure to disclose sponsored content using #ad or #sponsored to comply with FTC guidelines.
3. TikTok Shop
Sell products directly through TikTok's integrated shopping feature. Available in select markets with:
- No minimum follower requirement
- 5% platform fee
- Direct in-app purchases
- Live shopping capabilities
- Product showcase features
4. Affiliate Marketing
Promote other people's products and earn commissions. Popular programs include:
- Amazon Associates (up to 10% commission)
- ShareASale (varies by merchant, typically 5-30%)
- Impact (varies by merchant, some offering up to 50%)
- LTK (formerly LikeToKnowIt) for fashion and lifestyle
5. Collect Virtual Gifts During Lives
During live streams, viewers can send virtual gifts that convert to diamonds, which you can exchange for real money. Requirements:
- 1,000+ followers
- 18+ years old
- Diamonds convert at roughly 50% of their value (2,000 diamonds = $10)
- Minimum payout threshold of $100
6. Sell Digital Products
Create and sell digital products like:
- Presets and filters ($5-20 per pack)
- Social media templates ($10-30 per set)
- E-books and guides ($15-50 each)
- Digital planners ($5-25 each)
Like many successful creators, you can promote these products through your TikTok content.
7. Online Coaching and Consulting
Leverage your expertise to offer services:
- TikTok growth consulting ($100-300 per session)
- Content strategy planning ($150-500 per month)
- Personal branding coaching ($200-1,000 per package)
- Niche-specific coaching ($50-200 per hour)
Learn more about teaching online in our guide about teaching English online.
8. Create and Sell Courses
Share your expertise through online courses using platforms like:
- Teachable (5% transaction fee plus monthly fee)
- Podia ($39/month, no transaction fees)
- Kajabi ($119-319/month, all-in-one platform)
- Thinkific ($39-99/month, course-focused)
9. License Your Viral Content
License your viral videos to media outlets and brands:
- News outlets: $50-500 per video
- Brand usage: $250-2,000 per video
- Exclusive rights: $1,000-5,000+
- Stock footage sites: Recurring revenue per download
10. Create Custom Effects and Sounds
Design and sell custom effects or sound packs. Requirements:
- Approved Effect Creator account
- Experience with effect creation tools
- Original content only
- Potential earnings: $50-500 per effect
11. Launch Merchandise
Create and sell branded merchandise using print-on-demand services:
- Spring (formerly Teespring): No upfront costs
- Printful: Integration with your own store
- Merchlab: TikTok-specific merchandise platform
- Custom suppliers for bulk orders (higher margins)
Frequently Asked Questions About Making Money on TikTok
How many followers do you need to make money on TikTok?
You can start making money on TikTok with as few as 1,000 followers through live gifts and the Creativity Program Beta. Brand deals typically start at 5,000-10,000 followers, though engagement rates matter more than follower count.
How much money can you make on TikTok?
Earnings vary widely based on follower count, engagement, and monetization methods. The Creativity Program Beta can pay $10-20 per 1,000 views for eligible videos. Brand deals can range from $200-5,000 per post. Top creators can earn $50,000-150,000 per month through multiple revenue streams.
What type of content makes the most money on TikTok?
Tutorial content, educational videos, and entertainment content typically generate the most revenue. Niches like finance, beauty, lifestyle, and tech often attract higher-paying brand deals and more engaged audiences willing to purchase products or services.
Do you need professional equipment to make money on TikTok?
No, you don't need professional equipment to start. Many successful creators use just their smartphones. However, investing in basic equipment like a ring light ($20-40) and a microphone ($30-100) can improve your content quality and potentially increase earning potential.
Tips for Success
- Post consistently (at least once per day)
- Engage with your audience through comments and replies
- Study trending sounds and hashtags
- Focus on a specific niche
- Create high-quality, valuable content
- Build authentic relationships with your audience
- Diversify your income streams
