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Starting a cleaning business can be a lucrative venture with relatively low startup costs. According to IBISWorld, the cleaning services industry has grown to $101.7 billion in 2024.
How to Start a Cleaning Business in 2024: Complete Guide [Costs & Profits]
This comprehensive guide will show you how to start your own cleaning business with minimal investment and maximum potential.
Initial Investment and Startup Costs
One of the advantages of starting a cleaning business is the low barrier to entry. Here's what you need to get started:
Basic Startup Costs Breakdown:
- Business registration and licenses: $50 - $500
- Insurance (General liability): $500 - $1,200/year
- Cleaning supplies and equipment: $300 - $2,000
- Marketing materials: $200 - $500
- Website creation: $0 - $500
- Transportation: Using existing vehicle
- Total initial investment: $1,050 - $4,700
Potential Earnings and Profit Margins
Residential Cleaning Rates
- Average hourly rate: $25 - $90
- Standard home (2,000 sq ft): $120 - $180
- Deep cleaning: $200 - $400
- Move-out cleaning: $200 - $400
- Average profit margin: 55-65%
Commercial Cleaning Rates
- Office spaces: $0.08 - $0.15 per square foot
- Medical facilities: $0.15 - $0.25 per square foot
- Educational institutions: $0.10 - $0.20 per square foot
- Average profit margin: 35-45%
Monthly Income Potential
Based on data from Bureau of Labor Statistics:
- Solo operator (Residential):
- 4 houses per day at $150 average
- 20 days per month
- Monthly revenue: $12,000
- Monthly expenses: $3,000
- Net profit: $9,000
- Small team (3 employees):
- 8 houses per day at $150 average
- 20 days per month
- Monthly revenue: $24,000
- Monthly expenses: $12,000
- Net profit: $12,000
Essential Steps to Start Your Cleaning Business
1. Choose Your Niche
- Residential cleaning
- Commercial cleaning
- Specialized services (windows, carpets, etc.)
- Green cleaning
- Post-construction cleaning
Check out our guide on how to make your first $400 while building your client base.
2. Legal Requirements
According to the Small Business Administration, you'll need:
- Business registration
- EIN (Employer Identification Number)
- Business licenses
- Insurance coverage
- General liability insurance
- Workers' compensation (if hiring)
- Commercial auto insurance
- Bonding insurance
3. Equipment and Supplies Needed
Essential cleaning supplies:
- Basic Equipment:
- Professional vacuum cleaner: $200-$600
- Mops and buckets: $50-$100
- Microfiber cloths: $20-$50
- Cleaning caddy: $30-$50
- Cleaning Solutions:
- All-purpose cleaners
- Disinfectants
- Glass cleaners
- Floor cleaners
- Initial supply cost: $100-$300
Consider reading our article on smart ways to save money when purchasing supplies.
4. Pricing Strategy
Factors to consider when pricing:
- Square footage of space
- Type of cleaning required
- Frequency of service
- Local market rates
- Competition pricing
5. Marketing Your Business
- Create a professional website using a website builder like Shopify.
- List on platforms like:
- Google Business Profile
- Yelp
- Nextdoor
- Angi (formerly Angie's List)
- Use social media marketing
- Implement referral programs
Final Words
Starting a cleaning business offers a flexible, profitable opportunity with relatively low startup costs. Success depends on delivering quality service, building a strong reputation, and efficient business management. With proper planning and execution, you can build a successful cleaning business that generates substantial income.
Frequently Asked Questions About Starting a Cleaning Business
How much can I make owning a cleaning business?
A solo cleaning business operator can earn $50,000-$70,000 annually. With a small team of employees, earnings can increase to $100,000-$200,000 per year. High-end cleaning services or large commercial contracts can generate even more.
Do I need special training to start a cleaning business?
While formal training isn't required, it's beneficial to get certifications from organizations like ISSA (International Sanitary Supply Association) or IICRC (Institute of Inspection Cleaning and Restoration Certification). These credentials can help attract clients and justify higher rates.
How do I find my first cleaning clients?
Start by offering services to friends and family, then ask for referrals. Use local advertising, social media, and online platforms like Nextdoor or Facebook Marketplace. Consider offering promotional rates for first-time customers and focus on building positive reviews.
