Looking to transform your Instagram presence into a profitable online store? This comprehensive guide will walk you through setting up an Instagram shop in 2025, helping you tap into the platform's 2.35 billion active users.
How to Set Up an Instagram Shop in 2025: Complete Guide
Whether you're starting an online business or expanding your existing one, Instagram shopping can be a game-changing sales channel.
Enjoy a free trial.
Then start selling on Shopify for $1/month for your first 3 months.
1. Set Up Your Business Accounts
Before connecting Shopify to Instagram, you'll need:
- An Instagram business account (convert through Settings > Account)
- A Facebook business page (create at business.facebook.com)
- A Shopify store (starting at $39/month)
2. Connect Shopify's Instagram Sales Channel
Follow these specific steps:
- Log into your Shopify admin panel
- Go to Settings > Sales channels
- Click the '+' button to add 'Instagram Shopping'
- Select 'Add sales channel'
- Connect your Facebook account when prompted
3. Set Up Your Facebook Catalog
Your product catalog will be created automatically through:
- Visit Facebook Commerce Manager
- Select 'Create Catalog'
- Choose 'E-commerce' as your catalog type
- Select 'Upload product info' from Shopify
- Follow the prompts to sync your Shopify products
4. Configure Instagram Shopping
Complete the setup by:
- Go to your Instagram professional dashboard
- Click 'Set Up Instagram Shopping'
- Select your connected Facebook catalog
- Submit your account for review
- Wait 24-48 hours for approval
5. Optimize Your Shopify Product Listings
For better Instagram integration:
- Use square (1:1) product images (minimum 1080 x 1080 pixels)
- Write mobile-optimized product descriptions
- Include pricing and variants
- Add relevant tags for searchability
6. Start Tagging Products
Once approved, you can:
- Tag up to 5 products per single-image post
- Tag up to 20 products in carousel posts
- Add product stickers to Instagram Stories
- Create Instagram Shopping ads through Facebook Ads Manager
Tips for Success
To maximize your Instagram shop's potential:
- Use high-quality product photos (minimum 1080 x 1080 pixels)
- Create shoppable posts during peak engagement times (typically 10 AM - 3 PM)
- Leverage Instagram Stories and Reels for product showcases
- Consider hiring a social media manager for consistent content
Final Words
Setting up an Instagram shop through Shopify in 2025 streamlines your social commerce strategy. With the right setup and strategy, you can turn your Instagram following into a thriving customer base. Make sure to explore various e-commerce platforms to find the perfect fit for your business needs.
Enjoy a free trial.
Then start selling on Shopify for $1/month for your first 3 months.
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Frequently Asked Questions About Instagram Shops
How much does it cost to set up an Instagram shop?
Setting up an Instagram shop itself is free, but you'll need an e-commerce platform to manage your product catalog. Popular options like Shopify start at $39/month. Additional costs may include product photography, social media management tools, and advertising.
How long does it take to get approved for Instagram shopping?
The approval process typically takes 24-48 hours after submission. However, ensuring all requirements are met beforehand can speed up the process. Some accounts may experience longer review times if additional verification is needed.
Can I sell digital products on Instagram shop?
No, Instagram shop is currently limited to physical products only. Digital products, services, and subscriptions cannot be sold directly through Instagram shopping features. However, you can still promote these items through regular posts and direct customers to your website.
Do I need a website to create an Instagram shop?
While not strictly required, having a website through an e-commerce platform is highly recommended. It provides a more professional presence, helps with product catalog management, and offers customers an alternative shopping experience. Platforms like Shopify integrate seamlessly with Instagram shopping.